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Happy Multichannel Holidays, Part 2: Fast Away The Old Year Passes

By now, you hopefully have already done a large portion of your holiday planning. However, as we so often do, you might have them planned in silos – mail will do this, telemarketing will do that,...

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Happy Multichannel Holidays, Part 3: Hail the new, ye lads and lasses

So you have your mail, email, and phones all pulling oars in the same direction. There are some newer techniques, however, that can add that touch of cinnamon to the egg nog of your year-end campaign....

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More Money with Donor-Centered Fundraising

What better time to take a self-audit to determine if your fundraising efforts or self-centered or donor-centered than at the start of a new year? Anytime is a good time, but now is the best, so let’s...

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Getting to the Truth of one database

One Database to rule them all. One Database to find them. One Database to bring them all And in the darkness bind them.* A beloved former boss of mine once asked the best question I’ve even heard and...

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YourCause to Acquire Orange Leap to Expand Offering for Non-Profits

CARROLLTON, TX: February 2, 2016 – YourCause, the leading SaaS provider of employee engagement solutions, announced the acquisition of Orange Leap, a cloud based provider of donor management solutions...

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Act On What Your Database Already Knows

In the past, we’ve talked about the importance of getting to one true database. But why? Perhaps to know your donors better? But knowledge is useless without the willingness and the ability to act on...

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A New Way to Understand Your Donors: Empathetic Giving (Part I of a Series)

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Attributed to Mark Twain at the beginning of the movie The Big Short, this quote is a good...

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Listening to Your Donors: Empathetic Giving Part II

“Empathy is about standing in someone else’s shoes, feeling with his or her heart, seeing with his or her eyes. Not only is empathy hard to outsource and automate, but it makes the world a better...

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Big Data, What’s the Big Deal

This is the first in the series of blog posts about Big Data and Analytics. This article will lay the ground work for a series of posts that outline how Big Data and its implementation can improve...

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How Fundraising for Nonprofits is Changing (and How It’s Still the Same)

A Review of The Chronicle of Philanthropy’s New Fundraising Report The Chronicle of Philanthropy just released a new study titled “Fundraising in the Multi-Channel World”. This study is built on a...

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